What is Your ASO Service and How it Works?


App Store Optimization (ASO) refers to improving an app’s visibility and user appeal in the app stores and increasing app conversion rates to get more downloads. The most popular app stores are App Store for iOS apps and Google Play Store for Android apps.

Why is app store optimization important for app growth?

According to Statista, there were 3.3 million apps in Google Play Store by the end of Q1 in 2023. The same source reported that over 2.1 million apps were available in Apple’s App Store in the same period. With more than 5.4 million apps listed in the two largest app stores, achieving and holding high app rankings is becoming very challenging.

Getting app downloads and growing your user base are among the most important KPIs for app marketers and publishers. There are two main ways how you can get those downloads:

  • By running paid app campaigns that come with a certain cost-per-install (CPI)
  • By optimizing your app for organic traffic by following ASO best practices

App Store Optimization (ASO) offers a multitude of benefits. Here’s a breakdown of the key advantages:

Enhanced Visibility & Distinction in App Stores No matter how exceptional your app is, it won’t gain traction if users can’t find it. ASO improves your app’s visibility, thereby increasing the number of installs.

Discovery by High-Quality & Relevant Users ASO ensures that your app is discovered by the right users – those who are actively searching for apps like yours. It achieves this by aligning your app with relevant keywords.

Sustainable Increase in Organic App Downloads A well-executed ASO strategy boosts your organic installs and guarantees long-term results. Regular ASO efforts help maintain high rankings in search results.

Reduced User Acquisition Costs & Continuous Growth ASO focuses on organic growth, which can lower user acquisition costs compared to paid ads. This approach not only saves money but also promotes steady growth.

Increased App Revenue & Conversion Rates Various monetization strategies exist for apps, including in-app ads, purchases, and subscriptions. However, if your app store listing page doesn’t convince users to download your app, your ad spend could be wasted. ASO involves conversion rate optimization, encouraging users to download your app.

Global Audience Reach ASO can help you take your app global through a process called app localization, making your app available in multiple languages and allowing users worldwide to discover your app.

How Does ASO Work? ASO is similar to Search Engine Optimization (SEO). Users use search queries to find apps, and the app stores recommend apps based on user preferences and popularity. Typical ASO tactics include keyword optimization, search and paid ads, category rankings, and featuring in Google Play or App Store.

How Do Users Find and Download Mobile Apps? Users often search for specific apps in app stores like Google Play Store and Apple App Store. In fact, 70% of mobile users use search to find new apps, and 65% of all downloads occur directly after a search. Therefore, the search ranking position of an app directly correlates with the number of downloads. The higher your app ranks in the search results, the more visibility and downloads it will get. Without ASO, you miss out on the most effective discovery method for new apps.

In one word, ASO is help your app get organic traffic when people search and download the apps they want:



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