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The Impact of Ratings and Reviews on the Visibility of Your App in the App Store for Beginner to ASO

2024-04-01 

Rewritten Article:

In the vast sea of the mobile app market, setting your app apart from countless competitors is a daunting task. At the heart of this struggle for visibility are App Ratings & Reviews, which are crucial elements that not only mirror user sentiment but also directly affect App Ranking.

Recognizing the importance of these factors, ASO (App Store Optimization) professionals should focus on analyzing and incorporating user feedback into their optimization plans.

By paying close attention to users’ experiences and reactions, an app’s ratings and reviews can be improved. This improvement is key in enhancing the app’s visibility and its growth potential.

In the Apple App Store, developers face a unique system where each app version can be rated separately.

When an update is released, they have the option to reset their rating scores.

This feature provides a chance for apps to bounce back from previous low ratings by starting fresh with each major update.

To encourage user interaction without interrupting the user experience, iOS uses native dialog boxes that ask users for ratings or reviews directly within the app interface.

This feature is integrated through Apple’s SKStoreReviewController API, which makes the process easier for both developers and users.

The Google Play Store takes a different approach to app ratings; it accumulates them over the app’s lifetime.

This cumulative method does not permit the resetting of ratings with new updates unless Google recognizes exceptional circumstances.

This policy encourages developers to maintain long-term quality and consistency across all versions of their app.

Like its counterpart, Android also has mechanisms for asking users to rate or review apps without leaving the app.

However, these prompts are managed through Google’s own Google Play In-app Review API, providing a different method compared to Apple’s approach.

App ratings and reviews are vital indicators of user satisfaction and can greatly sway potential users’ decision to download an app.

Positive App Ratings & Reviews can significantly increase an app’s likelihood of being downloaded, directly affecting its Conversion Rate.

The app’s ratings and reviews are also vital for its marketplace ranking, with platforms like Google Play and the Apple App Store using complex algorithms that take into account downloads, ratings, and user feedback to determine an app’s position.

As we all know, app stores consider an app’s popularity when they rank apps or games. This popularity is mainly reflected in app downloads, installs, user retention, and user feedback (app ratings and reviews).

The more downloads you receive, the higher ranking you achieve. The higher app ranking you attain, the closer you are to increased visibility and organic traffic!

Considering that an app’s ratings and reviews directly impact conversion, and a low conversion rate negatively affects your keyword and category rankings, ASA strategy, and ability to be featured, it also means fewer app downloads and poor ranking capability. According to our research, an app with a poor rating score of less than 4 stars will not be featured on the iOS app store and will not be included in Google Play’s featured app list. A quick look at each app featured on Google Play’s “Editors’ Choice Apps” page shows that they all have a star rating of 4.3 or higher.

In conclusion, it is crucial to continuously monitor, analyze, and strive to improve the rating and reviews of your app as part of an effective ASO strategy.

In general, having a positive rating score will make it much easier to achieve your app’s visibility potential and ASO objectives!

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