Insights and Trends in Mobile Gaming Will Propel Return on Investment in 2024


As we edge closer to 2024, the gaming industry stands on the brink of a transformative change. The focus is shifting from mere download numbers to a new era where profitability and return on investment (ROI) take center stage. This transition is marked by an increasing emphasis on understanding and optimizing the Cost Per Install (CPI), with the goal of improving efficiency and maximizing ROI.

So, how will CPI influence the future of mobile games in 2024? Join us on this insightful journey!

Let’s demystify what Cost Per Install (CPI) signifies for those marketing mobile games. In simple terms, CPI represents the amount a game developer needs to spend to secure a single game installation.

Rather than merely aiming for maximum downloads, developers are now more concerned with their expenditure and the returns they receive. CPI serves as a new guide for them – it indicates their investment and encourages them to discover more intelligent ways to allocate their funds.

Marketers are now rolling up their sleeves, fine-tuning their CPI to ensure it aligns perfectly with the game they’re promoting. The objective is to get more value for their money and ensure the game is not only popular but also profitable.

Firstly, the type of game in question significantly influences the scenario. Consider those easy-to-play, hyper-casual games—the ones you can start playing without much ado. They typically don’t require a hefty investment to encourage installations because many people are open to trying them out.

However, if you have a game designed for a specific type of gamer, such as those who prefer more intense or specialized games, you might need to invest more to grab their attention.

The geographical location of your players is another crucial factor. In regions like the US or Western Europe, where people generally have more disposable income, it can be more expensive to encourage someone to install your game. Conversely, in areas where the gaming market is just beginning to flourish, like parts of Asia, South America, or Africa, the cost might be lower.

However, you might encounter other challenges, such as ensuring your game aligns with the local culture or figuring out payment methods within the game.

Don’t overlook the platform your game is on, whether it’s iOS or Android. Each platform has its own user base and monetization strategies.

Generally, iOS users tend to spend more within games, so the cost to secure an installation might be higher. But this also implies that you might earn more from each user.

Android has a larger user base, so it might be less expensive to secure installations, but then you have to accommodate a variety of different phones and might not earn as much from each player.

Here’s the deal: if you’re deciding where to invest, iOS might offer more value for your money with a 156% return, while Android provides a 120% return. It’s all about understanding where your game will thrive and how to optimize your budget.

In economically advanced countries like the United States, Canada, and Western European nations, we notice a higher CPI. This can be attributed to the affluent consumer base and the intense competition in mobile app marketing.

The CPI in the US and Canada is notably higher, reaching $3.16 and $3.30 respectively, exceeding figures in Western European countries like France and Spain, where the CPI drops to a low of $1.10.

The propensity of users in these regions to spend on digital goods and services drives up acquisition costs, as developers resort to aggressive advertising to capture user attention.

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