How a Top Finance App in Saudi Arabia Enhanced App Downloads Through App Store Optimization


The Middle East, North Africa, and Pakistan (MENAP) region are witnessing a remarkable upswing in fintech innovation, with the sector projected to triple in value from 1.5 billion in 2022 to 3.5-4.5 billion by 2025. This growth is set to increase fintech’s contribution to the overall financial services industry from 1% to approximately 2.5%. The region has seen a significant influx of investments, particularly in countries like Saudi Arabia, Egypt, the UAE, and Bahrain.

Emerging fintech companies are diversifying the landscape by offering a wide range of services, and the region’s robust economic performance lays the groundwork for sustained fintech growth. The MENAP region is on track to become a fintech hub, with vast potential for growth and innovation.

Our client, a prestigious finance app in Saudi Arabia, is revolutionizing the finance management experience. They have leveraged the latest fintech developments to provide an unmatched experience in exploring, applying for, and managing financing programs.

The client approached us with specific objectives: improve keyword ranking, increase app installs, and enhance category ranking in the app store.

We began by identifying the 50 most relevant keywords for the client’s app. These keywords were meticulously selected based on their popularity, relevance, and competition level to ensure they could attract high-quality, targeted traffic to the app.

Enhancing an app’s keyword ranking increases its visibility in search results, leading to more organic downloads. This surge in downloads is a crucial factor that app stores consider when determining category rankings. Moreover, higher keyword rankings can boost user engagement and lead to more positive reviews, further influencing category rankings. As the app gains popularity, it secures a competitive advantage, attracting even more downloads.

This process creates a positive feedback loop where improved keyword rankings boost category rankings.

To supplement our ASO efforts, we recommended synchronized ad campaigns on social media, Google Ads, and Apple Search Ads. This multi-channel approach would augment the perceived organic growth and support the keyword install initiatives.

Acknowledging the influence of ratings on app visibility and credibility, we devised a daily plan to secure ratings, targeting several hundred each day. This strategy would enhance the app’s average rating and attract new users.

This case study demonstrates the transformative potential of a strategic ASO campaign. By integrating targeted keyword installs with a comprehensive marketing strategy, we significantly increased the app’s visibility and user base in a competitive market.

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