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Marketing An App – How To Set Your
App Apart In A Crowded Marketplace
In the early days when smart phones were first released every mobile application was carefully considered one by one and celebrated by the community of smart phone users. This was a golden era for app developers, who really didn’t have to do anything more than carefully and precisely construct their new app for it to become a huge success. Now, the playing field is significantly altered, with literally hundreds of apps being released every day to a store that has over 500,000 products. In this new climate, where apps can easily get lost amid the shuffle, what can you do to market your app and ensure it gets the attention and respect that it deserves?
While it is possible for you to develop certain marketing strategies on your own, it is usually a better idea to put yourself in contact with a marketing professional who is specifically skilled at marketing apps. There is a lot of trial and error involved with app marketing, and if you aren’t sure what you’re doing you can actually cause damage to the reputation of your product and to your app’s credibility. Common mistakes include pushing for an early release, not focusing on app description optimization, and failing to generate enough buzz with bloggers, app reviewers and press releases to carry momentum going into your launch.
An app marketer can make a huge difference in ensuring that your app stands out among the competition. They’ll study the marketplace, study your competitors, and find the best way to distinguish your work from what everybody else has done. There are some common channels through which mobile application marketing takes place, but if you’re only a developer it can be hard to know what these are. A marketer will have access to all of the industry’s leading bloggers, press release writers and independent reviewers to ensure that your app is getting the notice it deserves among the community of app users.
Another thing a marketer can do is bolster your app’s online presence by setting up a download page and a page containing general information about your app that is easy to locate on the Internet. Imagine if someone Googled search terms that were relevant to your app, and your app was the first thing they saw? This could be a huge boost for your app and could result in a large increase in sales.
The same thing goes for when a prospective buyer is searching the iPhone or Android store. If your app is one of the first things they see in their category, and your product description quickly and easily sells them on the idea of your app, your sales and downloads are going to see a marked increase. Optimizing your app description so that it ranks higher in the search results and easily captivates a potential buyer is not an easy thing to accomplish on your own, but is usually vital to the success of a new app.
As an app developer, you pour a lot of your time and effort into creating the best apps possible, and it can be disappointing to seem them go under-utilized by buyers and users. This doesn’t have to happen. By putting a little more investment into your app, you can ensure that it reaches the top 50 or even top 10 in your category. If you want to get in touch with an app marketer, we know some of the best in the business and would be happy to connect you with them for a free consultation.
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